Smashing Boundaries: Brunswick’s Hammer Dominates Bowling World

The world of bowling is synonymous with the name Brunswick, a brand that has dominated the industry for decades. But is Hammer, another renowned bowling ball manufacturer, also under the Brunswick umbrella? This question has sparked curiosity among bowlers and industry enthusiasts alike, prompting us to delve into the history and ownership of these two bowling powerhouses.

The History of Brunswick

Brunswick’s legacy in bowling dates back to the late 19th century. Founded in 1845 as a billiards table manufacturer, the company expanded into bowling in 1906. Over the years, Brunswick has played a pivotal role in shaping the sport, introducing innovative technologies and establishing the industry standards.

The Creation of Hammer

In 1992, a group of former Brunswick employees, led by Jim Buttitta, founded Hammer Bowling. Their mission was to create bowling balls that catered to the needs of professional bowlers. Hammer quickly gained recognition for its exceptional products and became a formidable competitor to Brunswick.

Brunswick’s Acquisition of Hammer

In 2002, Brunswick Corporation made a strategic move by acquiring Hammer Bowling. This acquisition brought together two of the industry’s leading manufacturers, creating a powerhouse in the bowling equipment market.

Is Hammer Still Made by Brunswick?

Yes, Hammer is still made by Brunswick. Following the acquisition, Hammer continued to operate as a subsidiary of Brunswick, retaining its brand identity and focus on performance bowling balls. Brunswick’s ownership provides Hammer with access to advanced technologies and resources, ensuring the continued development of high-quality products.

Benefits of Brunswick’s Ownership

Brunswick’s acquisition of Hammer has brought several benefits to the brand:

• Access to Technology: Brunswick’s extensive research and development capabilities have benefited Hammer’s product line, leading to innovative materials and designs.
• Manufacturing Expertise: Brunswick’s state-of-the-art manufacturing facilities ensure the consistent quality and performance of Hammer bowling balls.
• Global Distribution: Brunswick’s worldwide distribution network provides Hammer with access to a vast market, reaching bowlers around the globe.

Hammer’s Continued Success

Under Brunswick’s ownership, Hammer has continued to flourish. The brand remains a top choice for professional and recreational bowlers alike, known for its exceptional performance and durability. Hammer’s success is a testament to the synergy between two industry giants.

The Future of Hammer

As Brunswick continues to dominate the bowling equipment market, Hammer is poised for continued growth. With Brunswick’s support and its unwavering commitment to innovation, Hammer is well-positioned to maintain its position as a leader in the bowling industry.

Popular Questions

1. Is Hammer owned by Brunswick?
Yes, Hammer is a subsidiary of Brunswick Corporation.

2. Why did Brunswick acquire Hammer?
Brunswick acquired Hammer to strengthen its position in the bowling equipment market and to gain access to Hammer’s expertise in performance bowling balls.

3. Does Brunswick have full control over Hammer?
Yes, Brunswick has full ownership of Hammer, but Hammer retains its brand identity and focus on performance bowling balls.

4. How has Brunswick’s ownership benefited Hammer?
Brunswick’s ownership has provided Hammer with access to technology, manufacturing expertise, and global distribution.

5. Is Hammer still a reputable brand in the bowling industry?
Yes, Hammer remains a top choice for professional and recreational bowlers, known for its exceptional performance and durability.